Put your hands together
Monday, July 27th, 2009 Posted in Advertising, Design, Marketing | 1 Comment »AT&T’s “Hands” campaign was recently awarded America’s Favorite Magazine Ad. The campaign features elaborately painted and positioned hands that depict iconic images from foreign countries. The campaign was created to emphasize the international foothold of AT&T. Italian artist, Guido Daniele, was ...
Trillon Dollar advertising campaign.
Monday, July 20th, 2009 Posted in Advertising, Design, Marketing | 1 Comment »African newspaper, The Zimbabwean, was recognized at the Media Grand Prix in Cannes for their advertising campaign against President Robert Mugabe and the Zimbabwean government; however, awards are not what the newspaper seeks to achieve with this campaign. The ...
Kit Kat recognized for chocolaty postage
Monday, July 13th, 2009 Posted in Advertising, Design, Marketing | 3 Comments »Kit Kat and partner JWT Japan were recently recognized at the Media Grand Prix in Cannes for their unique Kit Kat Mail product. The product started when Kit Kat found out their name, translated in Japanese “Kitto Katso”, means “surely ...
‘Best Job in the World’ sets trend.
Monday, July 6th, 2009 Posted in Advertising, Marketing | 1 Comment »In the previous posting, you learned about Tourism Queensland and the creation of 'The Best Job in the World'. Although Tourism Queensland just finished selecting their Island Caretaker, similar PR stunts have already surfaced. In Sonoma, the Murphy-Goode Winery has ...
The Best Job in the World!
Thursday, July 2nd, 2009 Posted in Advertising, Marketing | No Comments »ATTENTION Job Seekers! Tourism Queensland, seeking to promote the islands of the Great Barrier Reef, created ‘the world’s best job’. The position, dubbed ‘Island Caretaker’, calls for one individual to immerse themselves in several strenuous tasks while residing on ...
Popsicles with Pop
Tuesday, May 5th, 2009 Posted in Advertising, Design, Marketing, OzoneADS | 2 Comments »Some cool news from Brazil: popsicles now contain ipods! At least in Kibon brand popsicles which are now known as “propsicals”. 10,000 “propsicals” were produced that contained frozen ipod shuffles inside. Many factors had to be taken into consideration in ...
This little piggy went to market
Monday, April 6th, 2009 Posted in Advertising, Design, Marketing, OzoneADS | No Comments »News from our contacts in Japan regarding a unique marketing technique. With this recent promotion, a potentially boring product became far more interesting and popular. Piglets, dressed up in little branded T-shirts, were accompanied by people handing out flyers. Hundreds ...
Let a smile be your umbrella
Monday, March 9th, 2009 Posted in Advertising, Design, Marketing | 2 Comments »Our contact from Brazil has brought us quite an interesting story. It’s based on the use of technology that can recognize smiles! Sony in Brazil created a campaign that uses Emotion Recognition Software. A ring is set up with technology ...
AC/DC played at our Xmas party
Monday, December 15th, 2008 Posted in Advertising, Design, Marketing, OzoneADS | 1 Comment »…and other adolescent fantasies …actually Ozone’s Christmas party this year was an evening out at a concert by none other than those gods of rock and roll –AC/DC. As an adolescent in Australia, Acker Dacker were heroes to all of us ...
Here’s a good idea – why not swim across the Golden Gate?
Wednesday, October 29th, 2008 Posted in Advertising, Design, Marketing | 7 Comments »This web log is dedicated to great advertising and marketing ideas from around the globe. Sometimes, however, good ideas occur closer to home of course. One idea I had recently was to swim across the Golden Gate. It was very ...