Best Ideas In The World

Greenvertising from the UK

We’ve just received word from our contacts in the UK about some pretty cool greenvertising ideas. And we do mean cool. One of these ideas is called snowvertising. Agencies go out into the icy streets of London and actually use laser-cut stencils to stamp out advertisements into the snow. One agency managed to stamp over 3500 impressions of their client’s logo all over jolly old London! It was for the sports brand, Extreme.

Next comes “cleanvertising”, a technique that has been used here in the US and throughout the world, but has also become quite popular in the UK. Companies first go out and find dirty sidewalks. They then lay stencils across the cement and spray high -pressure hoses on them, producing advertisements.

Agencies must choose their companies with caution because cleanvertising will leave an impression (if you pardon the pun) because something new and different will always leave some sort of effect. Even if it’s green.