Let a smile be your umbrella
March 9th, 2009 Posted in Advertising, Design, MarketingOur contact from Brazil has brought us quite an interesting story. It’s based on the use of technology that can recognize smiles! Sony in Brazil created a campaign that uses Emotion Recognition Software. A ring is set up with technology that has a special function that automatically takes a photo as soon as the sensors recognize a smile in the picture frame. 
Inspired by the popular pastime of staring contests, Sony’s new CyberShot digital camera campaign involves competitors facing off in the ring and staring at each other until the first flash goes off. Sony then takes the photos and posts them on the campaign website. Does this mean it is possible to go semi-pro in staring contests?!
2 Responses to “Let a smile be your umbrella”
By JaneRadriges on Jun 13, 2009
Hi, very nice post. I have been wonder’n bout this issue,so thanks for posting
By CrisBetewsky on Jul 6, 2009
Hello! Thanks for the post. It is really amazing! I will definitely share it with my friends.