This little piggy went to market
April 6th, 2009 Posted in Advertising, Design, Marketing, OzoneADSNews from our contacts in Japan regarding a unique marketing technique. With this recent promotion, a potentially boring product became far more interesting and popular. Piglets, dressed up in little branded T-shirts, were accompanied by people handing out flyers. Hundreds of people stopped by to adore the cute lil’ piglets and in the process, overcome by cuteness, also accepted the flyers from the promoters. Add to that all the pictures of the piglets in their t-shirts that were taken and shared by people with their cell phones and the advertiser can be sure there logo was spread across the social web, too.
This did remind us of a campaign we helped create for UC Berkeley – http://www.ozoneads.com/work_print_UCBerkeley.html - it was an initiative to help address stress among students, and we had lovable, pettable dogs be led around the campus wearing doggie-saddle bags. It is scientifically shown that just petting a pup can help relieve stress all by itself, and in the saddle bags were flyers with other tips and resources for stress reduction.