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Popsicles with Pop

Some cool news from Brazil: popsicles now contain ipods! At least in Kibon brand popsicles which are now known as “propsicals”. 10,000 “propsicals” were produced that contained frozen ipod shuffles inside. Many factors had to be taken into consideration in developing the marketing plan including: the size of the popsicle, the ability of the ipod to stand the cold and transporting ipod accessories like the manual and charger to the winner. In fact, Apple was still reluctant even after a special type of fake ice cream that protected the ipod against humidity was produced.

After countless tests and trials, they decided they just weren’t comfortable with sending the accessories, so instead, in the end, if you found an ipod shuffle in your popsicle, you could just phone a number and find a code on the package to receive the ipod accessories.