The Best Job in the World!
July 2nd, 2009 Posted in Advertising, MarketingATTENTION Job Seekers! Tourism Queensland, seeking to promote the islands of the Great Barrier Reef, created ‘the world’s best job’. The position, dubbed ‘Island Caretaker’, calls for one individual to immerse themselves in several strenuous tasks while residing on the isles: swimming in the pristine waters, island hopping, snorkeling and relaxing on the beach during the illuminated sunsets. While the job specifications may seem alluring, the Island Caretaker will have one actual duty. The participant is required to maintain a Blog with weekly postings featuring the islands beauty and natural attractions. Tourism Queensland recently selected the new Island Caretaker, British adventurer Ben Southall. Southall was selected out of approximately 34,000 job seekers and will receive a $150,000 salary while employed for six months. Southall reported for work on July 1. Tourism Queensland and partnered advertising agency, Cummins Nitro, have already received numerous awards for the campaign and an unbelievable amount of press.
