‘Best Job in the World’ sets trend.
July 6th, 2009 Posted in Advertising, MarketingIn the previous posting, you learned about Tourism Queensland and the creation of ‘The Best Job in the World’. Although Tourism Queensland just finished selecting their Island Caretaker, similar PR stunts have already surfaced. In Sonoma, the Murphy-Goode Winery has recently closed their application deadline for ‘A Really Goode Job’. While employed, the participant will taste hundreds of wines, experience the wine making process and even work with the chief wine maker on making a signature wine to commemorate the experience. The job will last six months with a $10,000 stipend every month. The participant will have full accommodations at a home in beautiful Healdsburg. Like Southall, the winery participant will be required to Blog about their experience.
The city of Orlando is also doing a similar campaign. ‘67 Days of Smiles in Orlando’ is a contest where one team of two will be selected to live and tour Orlando. For $25, 000, the pair will visit landmarks, take a trip to one of the worlds greatest amusement parks and soak up the Florida sun. Similar to the other contests, the participants will be asked write about their experience and post to social networking sites.
One Response to “‘Best Job in the World’ sets trend.”
By derekpm on Jul 12, 2009
Rather interesting. Has few times re-read for this purpose to remember. Thanks for interesting article. Waiting for trackback