Best Ideas In The World

Trillon Dollar advertising campaign.

African newspaper, The Zimbabwean, was recognized at the Media Grand Prix in Cannes for their advertising campaign against President Robert Mugabe and the Zimbabwean government; however, awards are not what the newspaper seeks to achieve with this campaign. The Zimbabwean, printed outside of the country, was forced into exile for writing articles placing Mugabe at fault for the super inflation and economic downfall of Zimbabwe. The inflation is so high that the Zimbabwean currency is actually worthless. In June 2008 the Mugabe administration placed a 55% luxury import duty on newspapers printed and shipped from outside the country. This made The Zimbabwean unaffordable to the citizens. Not willing to back down, the newspaper collected a trillion dollars of worthless Zimbabwean money. The money was used as artwork and backgrounds on billboards, murals and posters. Written on the money were statements saying thanks to Mugabe, this money is just wallpaper. The money was also placed in the mail and sent to media personalities and celebrities. The Zimbabwean, named “the voice of the voiceless”, is a pioneer in the fight against the Mugabe administration.